How to Build a Legendary Brand with Former Chick-fil-A CMO Steve Robinson - Mission to Grow: A Small Business Guide to Cash, Compliance, and the War for Talent - #21
How to Build a Legendary Brand with Former Chick-fil-A CMO Steve Robinson
We'll explore:
What is a Brand? What is it Not?
The 3 Outcomes of a Great Brand
Hiring the Right People
Lessons learned from the "$2-Million-Dollar Mistake"
Legacy
Host: Mike Vannoy, VP of Marketing at Asure
Expert Panelist: Steve Robinson, former CMO of Chick-fil-A and author
We'll explore:
What is a Brand? What is it Not?
The 3 Outcomes of a Great Brand
Hiring the Right People
Lessons learned from the "$2-Million-Dollar Mistake"
Legacy
Host: Mike Vannoy, VP of Marketing at Asure
Expert Panelist: Steve Robinson, former CMO of Chick-fil-A and author
Creators and Guests
Host
Mike Vannoy
Mike is a digital-first marketing executive with 25 years dedicated to helping HR companies thrive. As a board member of an AI software company and Chief Marketing Officer at Asure, he's been at the forefront of AI, HR compliance trends, and the changing demographics that shape today's marketplace. Under his leadership at Sales Engine Media, the company predominantly focused on the payroll, HR, and benefits industries, earning multiple spots on the Inc5000 list. Actively involved in multiple small businesses, Mike is a lifelong entrepreneur adept at navigating the changing workforce dynamics. He has held multiple executive roles at industry-leading HR firms, showcasing his expertise and leadership in the sector.
